Renewable Carbon Initiative (RCI) publishes comic strip and videos to introduce renewable carbon to all
Nora and her FlyPhone, BioBTX, Stahl and nova-Institute explain the renewable carbon concept in new formats for B2C and B2B
Launched in September 2020, the Renewable Carbon Initiative (RCI) is firing up a flurry of activities, all with two goals: Firstly, to raise awareness of the renewable carbon concept and to anchor it in the political discourse. Secondly, to create new value and supply chains based on renewable carbon, i.e. bio-based, CO2-based and recycled carbon sources that have one thing in common: Abandonment of fossil carbon.
In the comic “Nora and her FlyPhone on Renewable Carbon”, the concept is vividly illustrated in just a few pictures. The format works perfectly for traditional and social media and resonates with business and public networks.
For all those who want to know more, there is now a glossary of important terms of the renewable carbon concept on the initiative’s website (https://www.renewable-carbon-initiative.com).
A deep dive into the business side offer videos published on YouTube. Here, chemical recycling SME BioBTX (The Netherlands) speciality chemicals leader Stahl (The Netherlands) and private research institute nova-Institute (Germany) give insight into the strategies of the RCI members. The interviews are the first in a series that will allow each member to present their unique take on the matter. More will be available soon at https://www.youtube.com/channel/UCyYmD4O6aGH5akqpxHzAqxQ/videos
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