Irish eCommerce retailers offered free guide to achieve e-commerce success

Nov 30, 2024 Warehousing Ireland News, shipping, Storage, Warehousing Comments Off on Irish eCommerce retailers offered free guide to achieve e-commerce success

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Leading shipping software innovator Shipster release downloadable guide and checklist to help businesses capitalise on sales surge

A free-to-download guide has been launched to help Irish eCommerce retailers make the most of Black Friday, Cyber Monday and Christmas.

Black Friday Shipping Preparation Guide for eCommerce Businesses has been released by Shipster, a shipping software that connects online retailers, eCommerce warehouses and distributors with over 100 couriers.

The guide details the key areas for business owners to focus on including: Technology (computers, scanners, label printers); Infrastructure (internet, system updates, software); Logistics (warehouse, inventory, workstations); Workforce (staff, training); Shipping (couriers); and Communications (staff, service providers, customers).

The document also offers industry-leading advice on capacity planning, contingency strategy and stress testing. There is also a printable checklist as an additional visual aid to keep things on track.

It comes ahead of Black Friday and Cyber Monday, when British shoppers are set to spend over £9bn.

Commenting on the launch of the guide, Damian Donnelly, Chief Operating Officer at Shipster, said eCommerce businesses should embrace planning to capitalise on the biggest sales surge of the year.

“Black Friday has become a phenomenon that keeps growing,” Damian said. “And the following period through to the New Year has remained critical for retailers, including our customers.

“Great preparation ensures you get the most from the peak period, so we would encourage businesses to assess your stock, staff, technology and logistics to capitalise on the sales spike and guarantee a smooth peak season.

“We have created a simple guide and checklist which helps business owners and warehouse managers to focus on essential processes to enable them to fulfil orders quickly and efficiently at scale, and to avoid bottlenecks.

“This evergreen advice demonstrates how to assess, test and fix any issues for this year’s campaign, and any peak period.”

Shipster, based in Manchester, was launched in 2015 and now supports more than 100 businesses including Couture Club, AYBL, Lounge and Bully Billows.

Shipster’s offering is disrupting the ecommerce shipping space offering growing companies an affordable, customisable and flexible alternative to existing products. Once a consumer pays for an order, Shipster automatically creates shipments and courier bookings, generates tracking information and all shipping and customs documentation.

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