Hoppecke Industrial Batteries – the leading specialist in industrial battery systems and the largest battery manufacturer in European ownership – has seen revenues for the 2016-17 financial year grow by nearly 25 per cent.
At the same time, a major overhaul and restructure which took place at the company in the previous financial year has led to a significant improvement in performance across all areas of the business.
Hoppecke’s impressive growth significantly outstripped the UK market’s continued expansion across all energy-related sectors in 2015-16. The company’s success was down to a strategy of focusing on pre-sales and after-sales services to support the sales and marketing of Hoppecke’s high-quality products. At the same time, there was a notable improvement in the company’s order backlog and Hoppecke was able to take advantage of the current and predicted market dynamics to continue its significant growth potential in the energy storage market.
Against the backdrop of exchange rate volatility as the UK negotiates its way out of the European Union, Hoppecke plans to continue to improve its market share and boost revenues in the coming years thanks to the development of a multi-technology and multi-solution based offering to OEMs and end-users.
All four main business areas within Hoppecke have seen impressive growth – service, motive power, special power and reserve power. As well as significant revenue growth, the service sector benefited from improved customer service in terms of response times and ‘first time fix’ and many long-term supply agreements were entered into.
Hoppecke’s special power revenues were also up significantly and there are now excellent opportunities for future sales and service, with expected growth coming from further electrification of railway lines and new rolling stock. Reserve power also delivered good news for Hoppecke in terms of market share and there is a sharp focus for the coming years to capitalise on this growing market.
Says Jason Howlett, Hoppecke’s Regional Managing Director – Northern Europe: “Our new management structure has focused on sales and cost savings which has resulted in vastly improved results for us in 2016-17. This also positions the business very well to take advantage of projected market growth in all areas during 2017-18 with our excellent products, sound management structure and dedicated workforce.”
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