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DEL hits the history trail

Nov 07, 2015 Warehousing Ireland Materials Handling, News Comments Off on DEL hits the history trail


Golden oldie: A DEL DL500G lift, fitted to a Luton-bodied LDV Convoy operated by TLS Vehicle Rental in the late 1990s. Can you beat it?

Leading tail lift manufacturer DEL is offering one lucky operator of its equipment an early Christmas present – in the shape of a brand new lift supplied and fitted to their vehicle for free!

The company has launched a search for the oldest DEL tail lift still in operation, with the prize going to the winner. Any customers who think they might be in with a chance need simply to upload pictures of their lifts to a special competition website, to enter the running.

Sales Manager Paul Kelly explains: “DEL is the market leader in the UK and has been a major player since the 1980s, but in fact the company’s roots go back to 1945 – so to celebrate our 70th anniversary we’ve launched this bid to find the oldest DEL left in the country.

“The technology we use, and the scale of our operation, have seen some major changes over the years but one thing has remained true throughout – DEL equipment has always been built to last.

“Each lift we construct has a unique serial number: the very first item we sold bore the number 1, but now we’re up to 90,000. We know there are some long-serving lifts out there because a little while ago we sold some spare parts to an operator with a serial number only three digits long – but we’d love to find any that are even older!”

He continues: “We know that DEL equipment is often transferred from one vehicle to another for a second or even third life, so it doesn’t matter if a lift is no longer fitted to its original chassis – we just need to see a photograph of the item, and its serial number, to verify its age.”

Anyone who operates a vehicle fitted with old DEL equipment can enter the competition by emailing photographs, which should clearly show the serial number, to campaign@del-uk.com . The email should include as much detail as is known about the lift – such where and when it was purchased – and, crucially, the operator’s contact information. More details, and a full list of terms and conditions, are available on the websitecampaign.del-uk.com – submitted photographs and news of the eventual winner will also be displayed on the site.

“The closing date for entries is Thursday 24th December so time is of the essence,” adds Paul. “Get your pictures in to us as soon as possible for your chance to win!”

DEL Equipment (UK) designs and manufactures column, tuckaway and bin lifts at its 64,000 sq ft factory in Witney, Oxfordshire in 2006. Earlier this year the company also acquired the rights to supply, build and support the ZEPRO range of cantilever lifts and sliders in Britain. Both companies are part of the multi-national Cargotec Corporation’s HIAB division, which is the largest tail-lift manufacturer in the world, and are renowned for the ‘bullet-proof’ build quality and reliability of their products.

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