‘Innovative, confident and open for business’. That’s how Mexico is positioning itself as this year’s Partner Country at the Hannover Messee/CeMAT event in Germany. Mexico’s official motto for the exhibition which runs from 23 to 27 April in Hannover reflects this upbeat spirit: “México excede expectativas” or “Mexico exceeds expectations”. As Partner Country, Mexico will focus on a number of key themes, including Industry 4.0, energy, environmental technology, vocational training, start-ups and inbound investment. Mexico is the first Latin American nation ever to sign up as Partner Country.
“Mexico’s participation in Hannover represents more than a mere participation in an industrial fair,” explained Mexico’s Ambassador to Germany, Rogelio Granguillhome Morfin. “It will also serve as a policy instrument designed to deepen our economic relations with Germany, the European Union and indeed, the whole world.”
Mexico will use its Partner Country status at Hannover Messe 2018 to highlight its industrial capabilities and position itself as a centre of innovation and progress. In recent years, the country has built a reputation as a competitive manufacturing location, thanks to its highly educated workforce, stable economic environment, numerous strategic partnerships and trade agreements and major investment in modern logistics and digital infrastructure. That is why Mexico’s message to all companies represented at Hannover Messe 2018 will be that it is an ideal partner for industrial innovation.
“Mexico will have a unique opportunity to raise its international profile as an attractive industrial, technology and innovation location,” commented Dr. Jochen Köckler, Chairman of the Managing Board at Deutsche Messe. “Hannover Messe 2018 will play a decisive role in forging even closer business relations between Mexico, Germany and other international partners.”
The stated aims of Mexico’s Government include putting in place strategies and infrastructure necessary for a successful fourth industrial revolution. The North American country also intends to use Hannover Messe to strength and advance its international trade relations and, among other things, to further its efforts to secure a free trade agreement with the European Union.
Mexico currently holds 24th place in the “Atlas of Economic Complexity” ranging of 122 countries published by Harvard University and the Massachusetts Institute of Technology (MIT). Its high ranking is a result of its comprehensive manufacturing know-how and proven ability to develop, manufacture and export highly sophisticated products. Mexico is the world’s 13th largest exporting nation and its 12th largest importing nation. In terms of industry, the country’s main strengths lie in automobile and automotive parts manufacturing aerospace, electrical engineering, oil and chemicals. Mexico is currently the world’s largest flat screen producer and the world’s fourth biggest automobile exporter (and ranks among the top 10 countries in terms of the number of new patent grants) and with a gross domestic product of $1.3 trillion, Mexico ranks second with Latin America.
“In 2017 our economic growth was 2.2 percent and the prognosis for 2018 is 2.4 percent. These numbers are considerably higher than Latin America’s growth average. Last year inflation showed a moderate rate of 6.4 percent and unemployment at below 4 percent. These impressive numbers are the result of the successful transition of my country into an economy with a global network. It goes without saying, that Mexico greatly profits from its geo-strategic position, uniting North and South America and lying on the axis between Europe and the Asian-Pacific area,” added the Ambassador.
About 160 Mexican companies, institutions and representatives from business and politics are expected to be in Hannover this April to meet potential business partners and investors. Mexico’s main pavilion, featuring exhibits by organizations from business, politics and the education sector, will be located at Hall 27. It will be complemented by themed pavilions in Hall 6 (Industry 4.0, digitization and automation), Hall 5 (industrial materials, metalworking, Hall 13 (energy), Hall 17 (startups, industrial IT solutions), Hall 21 (logistics) and Hall 2 (R&D centres).
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